Motorcycling in Japan

Coyote Chris

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Kind of interesting. Right now, 10,000-14,000 Japanese are riding the sunrise to sunset rally in Japan. (see link) There are so many riders they split up the groups to different days.

"There are motorcycle journeys, and then there’s Japan’s Sunrise–Sunset Touring Rally, a one-day, full-throttle celebration of riding, discovery, and the simple joy of being on two wheels. As dawn breaks, riders line up not for a race, but for an experience that unfolds mile by mile until the sun finally dips below the horizon.
SSTR is one of the largest motorcycle touring rallies in Japan, created by adventurist Shinji Kazama. In 2026, the event is scheduled to take place 23-31 MAY. Over 10,000 riders from across the country are expected to take part on the adventure that begins on the Pacific Coast at sunrise and continues as riders navigate independently across Japan, aiming to reach Chirihama by sunset. It’s a race not based on speed but rather camaraderie, personal challenge and a celebration of Japan’s iconic landscapes. While international participation is possible, the event is currently operated primarily in Japanese, and official information and on-site support are limited in languages other than Japanese.
What makes Chirihama the finish line is what makes it extraordinary. Located in Ishikawa Prefecture, Chirihama Nagisa Driveway is the only beach in Japan where vehicles are legally allowed to drive directly along the shoreline. Stretching for nearly five miles beside the Sea of Japan, the destination delivers a cinematic sense of arrival—tires on sand, waves at eye level, and an uninterrupted horizon glowing gold at sunset. This rare natural setting transforms the rally’s end point into a moment that feels both epic and elemental, anchoring the entire journey in Ishikawa’s dramatic coastal beauty.
One of SSTR’s defining appeals is that there is no fixed route. Riders design their own journey according to their experience, stamina, and sense of adventure. From winding backroads to panoramic overlooks, the rally is designed to remind participants why they fell in love with riding in the first place.
After concerns following the 2024 Noto earthquake, the rally was held successfully thereafter as a symbol of recovery and revitalization and 2026 is expected to draw more visitors and spectators alongside the riders than ever before.
Whether riding a vintage motorcycle, modern touring bike, or a daily ride, SSTR welcomes all motorcyclists who share a passion for exploration and connection. As the final miles roll by and the sky turns gold, riders arrive not just at a destination, but at the perfect ending to an unforgettable celebration of Japan.
For more information, visit sstr.jp "

Two of the riders I follow did 661 miles in 14 hours on Royal Enfields.

I have gone this far in one day on a Yamaha 650 Twin, but I was younger like most of these 14K riders....
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Looks like small bike camping is taken seriously in Japan. I asked Mirai who makes her panniers. They look made for the bike but are just held on strapped together. I suspect the 400 Ninja is too small for my frame but is well thought of.
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I spent 11 days in Tokyo from mid April and took a 15 day cruise from Yokohama to Vancouver BC. While in Tokyo I did not pay too much attention to the motorcycles as there were not many. The below photos were from the International Cruise Port in Yokohama. (There is a series of parks and walk ways along there as well.)
I was surprised to see what seemed to be more Ducati's and BMW's than Japanese bikes. The three guys that left parking while I was walking were all on Ducati's.
I was staying in a nice part of Tokyo and saw more Porsche's than anything else. Also saw a Rolls Royce SUV ... did not know they existed.

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Near my Hotel in Tokyo, I passed this business with a Japanese 1970's motorcycle parked in the doorway. Google translate says the name of the business is Kamikazi '70 (same as decals on door). Looks like they specialized in older bikes.

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At the end of a side street in the Tsukiji Fish Market I noticed someone's new Honda. No more of these for the US market in 2026?

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I spent 11 days in Tokyo from mid April and took a 15 day cruise from Yokohama to Vancouver BC. While in Tokyo I did not pay too much attention to the motorcycles as there were not many. The below photos were from the International Cruise Port in Yokohama. (There is a series of parks and walk ways along there as well.)
I was surprised to see what seemed to be more Ducati's and BMW's than Japanese bikes. The three guys that left parking while I was walking were all on Ducati's.
I was staying in a nice part of Tokyo and saw more Porsche's than anything else. Also saw a Rolls Royce SUV ... did not know they existed.

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Looking at all the youtubes of all the big gun Japanese motorcycle shows, Many off shore brands spend lots of bucks in Japan and do well. Kind of surprising but motorcycling is still big in Japan. Many of the tourists I follow show videos of country riding without much traffic, which is nice.
Everyone is posting their finish line pics from the SSTR ralley.....this lady rides a Ducati but I think she also has a KTM and some Japanese bikes.
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The problem with 14,000 riders showing up at one beach over a week is there is no where to stay, so they all ride away or get on a ferry. Beside this BMW, this lady has a retro Kawasaki.
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